Frustrated by the lack of meetups for sales professionals, the team at RevBoss
did an experiment earlier this year.
They asked a few sales leaders at local startups to give short talks, bought some beer and then blasted the American Underground list serve to come drink and learn one evening in March.
When 90 people RSVPed and more than half showed up, they recognized a need for more content and training around sales. The seeds of an event series now called SalesJam
A few days later, RevBoss CEO Eric Boggs emailed me and asked if we’d be interested in partnering on a half-day conference totally focused on sales. His goals were simple: make it fun, actionable and inspiring, and educational. And if it goes well, make it a regular thing.
It didn’t take much for me to see how sales training fits with the mission of ExitEvent to inform and educate entrepreneurs, so they can build strong, sustainable and, when it makes sense, investible businesses.
We’ve been slow to add new events to the Triangle startup calendar because we wanted to be sure they added something different and provided something of value. I’m certain SalesJam fits both criteria.
A small team of us have spent the last couple months brainstorming content, contacting speakers and working on logistics with our venue, the PNC Club at the Durham Bulls Athletic Park.
We’re excited to have a keynote speaker in David Morken,
who built Bandwidth.com
from $0 to $250 million in sales. Two men who’ve built strong sales machines are yeses too: Brendan Morrissey
, whose once startup Netsertive
has raised more than $60 million in venture capital and employs 200+, and Matt Williamson
, whose startup Windsor Circle
closed a series B earlier this year, bringing its funding total past $13 million.
There will be a panel of salespeople newer in their careers, but who have made big strides and have stories to tell from them. We’re finalizing the speaker list in the coming week, but expect the lineup will have a range of experience at different stages of the sales process and be at various points in their careers.
They’ll offer up tips on generating leads and filling your pipeline, strategies for landing more meetings and deals and advice for ensuring customer success and retention. And probably a lot more too.
Eric’s ambition is to send attendees away feeling good about their profession, inspired to try some new things and better linked to dozens of other people in similar roles, and without traveling across the country to one of the nation’s big sales events or spending hundreds of dollars.
We envision this to be a quarterly series—so think of it as a way to keep fresh on sales skills and strategies year-round rather than cramming your brain full of knowledge over an intense several-day conference out of town.
Besides the day’s content, we’ll be sharing other insights from the speakers and panelists in between events, via ExitEvent.